JCPenney

JCPenney was a brand that was a staple to many consumers from childhood, but had lost its relevance and appeal over the years. We connected with consumer using nostalgia for the 100 Year Anniversary spot, Timeless, and introduced the brand to a younger customer with spots like Crazy Beautiful for the VMAs. Over the few years we had JCPenney, the stock went from under $10/share to $60/share.

JCP Timeless

Anne Delaney and Parry Metz, team

JCP Crazy Beautiful

Frank Oles and Michael Porritt, team

JCP I Do It

Allen Rubens and Sonja Olson, team