ALWAYS ULTRA THIN SOCIAL & DIGITAL

Social and Digital for Always Ultra Thin illustrates the product benefit- that Always Ultra Thin lasts up to 10 hours. Google rich media banners allowed the user type in their zip code to see how far they could go (10 hours driving in any direction) and what fun places they could road-trip to. CW: Jeanne Shields

#LIKEAGIRL SOCIAL- SUPER BOWL XLIX

Teamed with Jeanne Shields to write and design social elements for Always #LikeAGirl campaign including Facebook, Twitter, Instagram and Youtube. Was part of the news desk team that did live tweets the night the spot ran on Super Bowl XLIX. The spot was rated the highest engagement ad of the Super Bowl. Collaborated with the Leo Burnett team including Judy Johns and AJ Hassan.